The GenGame project investigates gamification as a way to drive consumer engagement with demand side response.
These reports detail how we addressed key DSR challenges by creating incentive through the GenGame app.
These have ranged from the use of traditional face-to-face style engagement in a small community area, to the introduction of social media marketing across the whole of Northern Powergrid’s region.
This report evaluates the differences between each of the chosen methods, considering their strengths and weaknesses towards recruitment for a Distribution Network Operator (DNO) and considers the nature of recruitment from DNOs as part of the wider electricity system.
These range from the use of league tables to incentivise community group participation in the initial project phase, to the use of integrated mobile games and apps to engage
demand response participants.
This report focusses significantly on the development carried out by GenGame throughout the project to develop a novel and engaging proposition to deliver domestic demand response.
Here, the electrical consumption from players, their responses to incentives during DSR events and their overall engagement will be analysed. This will include a direct comparison between the demand response observed from those players who have increased engagement with the gamification aspects of the project.
Reductions of up to 4.9kW were made, with players turning off appliances such as:
A significant project output is the development of an assessment tool, to predict the potential impacts that deployment of the GenGame could bring to
Northern Powergrid as part of their day to day operations.
The functional specification outlined in this report combines the salient outputs of each of the preceding reports, merging together information on potential likely uptakes of GenGame across Northern Powergrid’s region and the likely observed demand response.
The ACE project was initially conceived to evaluate GenGame’s proposition for delivering demand response, for use by a Distribution Network Operator. During the course of the project, the term Distribution System Operator has emerged within the UK electricity system. This report considers the potential areas of theoretical DSO operation in which GenGame could provide input.
As part of the project, a number of different smart home technologies were used and integrated with the GenGame solution. This report captures the number of findings
relating to installation, connectivity, ease of use and overall cost of the demand side response technology used within the project.
This report is intended to be of use to those in the community who are considering the use of similar technologies or methods within their own demand response trials.